PocketMath makes it easy to buy mobile ad impressions, in real-time, across apps, games and mobile websites.
Through real-time bidding, we aggregate and optimize the world’s mobile RTB impressions, in one self-serve platform.
Real-Time Bidding (RTB) is the technology that allows PocketMath to bid for impressions, within 100 milliseconds, that exactly match the criteria and parameters set forth in your campaign.
PocketMath dynamically bids on each impression to optimize spend.
Just launched an app and need to get installs? Cost efficiently acquire downloads for iOs or Android by targeting your respective market through PocketMath. Select the OS or devices interested in and hit GO. Optimize your app marketing campaign by using various tactics such as targeting specific time of day users, or sports vs business category Apps.
Have a local business and wish to market the surrounding population?
A tedious task now made simple - drop in surrounding zip codes, or select the city for a broader reach and hit GO. Add campaigns with various creatives to showcase special promotions, discounts or new products in stock. The creativtiy of the campaign is up to you!
Need to establish a strategic market position? Grab early adopters? Or just get your branding message to reach as many people as possible? Done, done and done.
Massive reach allows PocketMath to bid on 1 billion mobile impressions every single day to achieve the scale needed for your branding campaign. Narrow your audience by targeting iPhones, iPads, Samsung tablets, iOS/Android users or even cherry pick specific apps or categories to pinpoint the right consumer.
Buy mobile impressions, in real-time, with PocketMath’s simplified interface and design. Real-Time Bidding just became manageable. Just upload your creative, set your bid and budget amount and take advantage of our mobile targeting features to capture the audience of your choice. PocketMath takes care of the rest.
Reach the world’s mobile and tablet audience, with dynamic bidding focused targeting. Do it all with a touch of a button.
Once your company are deployed, PocketMath’s RTB platform dynamically bids for matching impressions accross the world’s mobile real-time exchanges. Interested in cherrypicking impressions most suitable to your market? Done. Choose by specific location, devices (iPhone, Samsung…), iOs vs Android (or both!), popular apps and more!
Experience the insight, from comparing iOS vs Android traffice or measuring mobile click-thru's and tracking app installs. Analytics with a punch.
Analyze real-time data on which markets install your app the most, to whether iPhone vs Android converts better, click-thru’s from a batch of zip codes, in addition to all bid data - see which impressions we bid on at how much and whether we won or lost the bid. Pure unparalleled transaparency.
In a nutshell… Publishers (Apps) connect with an RTB-enabled Ad exchange to help fill their inventory with ads (just like yours!)
PocketMath, as a mobile demand-side platform (DSP), integrates our bidding engine technology with these partnered ad exchanges (listed here) to bid for the impressions, in real-time (usually 100 milliseconds), as the impression is microseconds away from appearing to the user.
Ad networks have an inherent conflict of interest in their business model. This flaw - the requirement to serve both side of the table (publishers and advertisers) - simultaneously, whilst maintaining their 5x margin on your money, destroys the efficiency of your ad spend.
To do this, networks only buy from their publisher pool they support (that’s why publisher connect with them!) So from the outset, your reach is limited to only their network, while you pay top dollar to support this limited publisher network.
PocketMath was started two years ago by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB).
We are happily located in San Francisco, and Singapore with a burgeoning presence in Tokyo.
PocketMath is one of the first, and leading, mobile advertising platforms for buying real-time media across apps, games and mobile websites. Specifically, companies could range from ad agencies, trading desks, brands, mobile marketing companies, local businesses, apps, and others looking to get their ad to millions of mobile and tablet devices.