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RTB within 100 milliseconds

PocketMath is the world's largest, 100% self-serve, mobile demand-side platform (DSP) for programmatic mobile.

We make it easy to buy smartphone and tablet ad impressions, within apps, games, and mobile websites - all in real-time. In one platform, you gain immediate access to the world's supply of mobile real-time bidding (RTB) inventory!

a mobile DSP | real-time bidding for mobile ads

PLATFORM TECHNOLOGY

PocketMath and RTB

What is Real-Time Bidding?

Real-Time Bidding (RTB) is an auction process for buying and selling individual ad impressions, within 100 milliseconds. PocketMath places advertisers' bids for these impressions based on targeting parameters, providing a programmatic buying system to optimize ad spend.

Via RTB, advertisers eliminate wasted ad spend, and only bid for and buy impressions that match your targeting criteria - with absolute full transparency.

RTB Technology

In a nutshell… Publishers (Apps) connect with an RTB-enabled Ad exchange to help fill their inventory with ads (just like yours!)

PocketMath, as a mobile demand-side platform (DSP), integrates our bidding engine technology with these partnered ad exchanges (listed here) to bid for the impressions, in real-time (usually 100 milliseconds), as the impression is microseconds away from appearing to the user.

a diagram of PocketMath and its role as a DSP

BENEFITS OF RTB

POCKETMATH PROCESS

PLATFORM FEATURES

SUPPORTED TARGETING

Select your targeting parameters to capture the audience of your choice.

  • Location icon

    LOCATION

  • Device icon

    DEVICE

  • Device OS icon

    DEVICE OS

  • Category icon

    CATEGORY

  • Time of Day icon

    TIME OF DAY
    SCHEDULING

  • Cherry-pick Apps icon

    CHERRY-PICK
    APPS

  • Exchange icon

    EXCHANGE
     

  • ISP Targeting icon

    ISP
    TARGETING

  • On WiFi vs Carrier icon

    ON WiFi
    VS CARRIER

AD BANNER SIZES

Ads will be screened by PocketMath.

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Rich Media Ads

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Standard Ads

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PARTNERS

3RD PARTY CONVERSION TRACKING

MOBILE INVENTORY

CERTIFIED RICH MEDIA PARTNER

  • WHO USES IT

    PocketMath is one of the first, and leading, mobile advertising platforms for buying real-time media across apps, games and mobile websites.

    Specifically, companies range from ad agencies, trading desks, brands, mobile marketing companies, local businesses, apps, and others looking to get their ad to millions of mobile and tablet devices.

    our customers
    PocketMath Pricing

    PRICING

    20% FEE BAKED INTO YOUR AD SPEND.
    NO MINIMUMS. NO COMMITMENTS. FULL TRANSPARENCY.

    ABOUT POCKETMATH

    PocketMath was started in 2011 by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB).

    You can find PocketMath all around the world. Click here to see where!

    LEADERSHIP TEAM

    • picture of JD Lee

      JD Lee

      The Manager

    • picture of Eric Tucker

      Eric Tucker

      The Technologist

    • picture of Casey Grooms

      Casey Grooms

      The Bootstrapper

    TEAM


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