PocketMath Logo
RTB within 100 milliseconds

Welcome!
PocketMath is the world's largest, 100% self-serve, mobile demand-side platform (DSP) for programmatic mobile.

We make it easy to buy smartphone and tablet ad impressions, within apps, games, and mobile websites - all in real-time. In one platform, you gain immediate access to the world's supply of mobile real-time bidding (RTB) inventory!

a mobile DSP | real-time bidding for mobile ads

PLATFORM TECHNOLOGY

PocketMath and RTB

What is Real-Time Bidding?

Real-Time Bidding (RTB) is an auction process for buying and selling individual ad impressions, within 100 milliseconds. PocketMath places advertisers' bids for these impressions based on targeting parameters, providing a programmatic buying system to optimize ad spend.

Via RTB, advertisers eliminate wasted ad spend, and only bid for and buy impressions that match your targeting criteria - with absolute full transparency.

RTB Technology

In a nutshell… Publishers (Apps) connect with an RTB-enabled Ad exchange to help fill their inventory with ads (just like yours!)

PocketMath, as a mobile demand-side platform (DSP), integrates our bidding engine technology with these partnered ad exchanges (listed here) to bid for the impressions, in real-time (usually 100 milliseconds), as the impression is microseconds away from appearing to the user.

a diagram of PocketMath and its role as a DSP

BENEFITS OF RTB

POCKETMATH PROCESS

PLATFORM FEATURES

SUPPORTED TARGETING

Select your targeting parameters to capture the audience of your choice.

  • Location icon

    LOCATION

  • Device icon

    DEVICE

  • Device OS icon

    DEVICE OS

  • Category icon

    CATEGORY

  • Time of Day icon

    TIME OF DAY
    SCHEDULING

  • Cherry-pick Apps icon

    CHERRY-PICK
    APPS

  • Exchange icon

    EXCHANGE
     

  • ISP Targeting icon

    ISP
    TARGETING

  • On WiFi vs Carrier icon

    ON WiFi
    VS CARRIER

AD BANNER SIZES

Ads will be screened by PocketMath.

Interstitial Ads

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Rich Media Ads

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Standard Ads

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PARTNERS

3RD PARTY CONVERSION TRACKING

MOBILE INVENTORY

CERTIFIED RICH MEDIA PARTNER

WHO USES IT

PocketMath is one of the first, and leading, mobile advertising platforms for buying real-time media across apps, games and mobile websites.

Specifically, companies range from ad agencies, trading desks, brands, mobile marketing companies, local businesses, apps, and others looking to get their ad to millions of mobile and tablet devices.

our customers
PocketMath Pricing

PRICING

20% FEE BAKED INTO YOUR AD SPEND.
NO MINIMUMS. NO COMMITMENTS. FULL TRANSPARENCY.

ABOUT POCKETMATH

PocketMath was started in 2011 by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB).

You can find PocketMath all around the world - click here to see where!

LEADERSHIP TEAM

  • picture of JD Lee

    JD Lee

    The
    Manager

  • picture of Eric Tucker

    Eric Tucker

    The Technologist

  • picture of Casey Grooms

    Casey Grooms

    The Bootstrapper

TEAM


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RECENT NEWS

EVENTS

AD:TECH INDIA
The Leela Ambience Hotel & Residences, Gurgaon

19-20 MAR 2015

AD:TECH AUSTRALIA
Hilton Sydney, Australia

10-11 MAR 2015

RAKUTEN MARKETING SYMPOSIUM
InterContinental, San Francisco

28-29 JAN 2015

CLICKZ LIVE SINGAPORE
Marina Mandarin, Singapore

2-4 DEC 2014

JSCONF.ASIA 2014
Amara Sanctuary, Sentosa, Singapore

20-21 NOV 2014

CSSCONF.ASIA 2014
Amara Sanctuary, Sentosa, Singapore

19 NOV 2014

MARKETING INNOVATION SUMMIT
Singapore

18 NOV 2014

GAME DEVELOPER CONFERENCE
Pune

13-15 NOV 2014

MMA FORUM INDONESIA
Jakarta

13 NOV 2014

AD:TECH NEW YORK
New York

5-6 NOV 2014

MMA FORUM VIETNAM + SMARTIES
Ho Chi Minh

30 OCT 2014

ASIA'S CUSTOMER FESTIVAL 2014
Singapore

20-21 OCT 2014

NATIVE ADVERTISING SUMMIT
Singapore

14-15 OCT 2014

PROGRAMMATIC.IO
Grand Hyatt, NYC

17 SEP 2014

OnMedia NYC 2014
NASDAQ OMX, NYC

15 SEP 2014

AD:TECH ASEAN
Level 4 Exhibition Halls 404-406 Suntec, Singapore

8–9 JUL 2014

AD:TECH CHINA
Kerry Hotel, Pudong Shanghai

26-27 JUN 2014

AD:TECH ROADSHOW BANGKOK
Shangri-La Hotel, Bangkok

9 MAY 2014

AD:TECH ROADSHOW KUALA LUMPUR
Aloft Hotel, Kuala Lumpur, Sentral

7 MAY 2014

AD:TECH ROADSHOW JAKARTA
Mandarin Oriental Hotel, Jakarta

5 MAY 2014

SXSW INTERACTIVE
Austin, Texas

6 MAR 2014

AD:TECH NYC
Javits Center

6-7 NOVEMBER 2013

GMIC SV
Moscone Center San Francisco

22-23 OCTOBER 2013

AD:TECH TOKYO
Tokyo International Forum

18-19 SEPTEMBER 2013

TFM&A CHINA
1st Flr. ShanghaiMart, Shanghai

2-3 SEPTEMBER 2013

AD:TECH KYUSHU
Fukuoka International Congress Center

5-6 JUNE 2013