PocketMath is the world's largest, 100% self-serve, mobile demand-side platform (DSP) for programmatic mobile.
We make it easy to buy smartphone and tablet ad impressions, within apps, games, and mobile websites - all in real-time. In one platform, you gain immediate access to the world's supply of mobile real-time bidding (RTB) inventory!
Real-Time Bidding (RTB) is an auction process for buying and selling individual ad impressions, within 100 milliseconds. PocketMath places advertisers' bids for these impressions based on targeting parameters, providing a programmatic buying system to optimize ad spend.
Via RTB, advertisers eliminate wasted ad spend, and only bid for and buy impressions that match your targeting criteria - with absolute full transparency.
In a nutshell… Publishers (Apps) connect with an RTB-enabled Ad exchange to help fill their inventory with ads (just like yours!)
PocketMath, as a mobile demand-side platform (DSP), integrates our bidding engine technology with these partnered ad exchanges (listed here) to bid for the impressions, in real-time (usually 100 milliseconds), as the impression is microseconds away from appearing to the user.
Dynamic pricing of each impression, optimizing your ad spend.
Cross-exchange buying, for scalable world-wide reach.
Frequency capping across millions of savvy mobile users.
Bid data transparency Always know exactly what you bought and how much you paid.
Select your targeting parameters to capture the audience of your choice.
PocketMath is one of the first, and leading, mobile advertising platforms for buying real-time media across apps, games and mobile websites.
Specifically, companies range from ad agencies, trading desks, brands, mobile marketing companies, local businesses, apps, and others looking to get their ad to millions of mobile and tablet devices.
20% FEE BAKED INTO YOUR AD SPEND.
NO MINIMUMS. NO COMMITMENTS. FULL TRANSPARENCY.
PocketMath was started in 2011 by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB). You can find PocketMath all around the world - click here to see where!
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