Frequently Asked Questions (FAQ)

Last updated: 31 October 2018
1. Are you self-serve only?

At the moment, yes. We’ve found that our clients tend to be those who love having 100% control over their campaigns, and our self-serve model fits their needs well.

2. What do you mean by 100% self-serve?

When you become one of our clients, our account manager will help you get set up using our platform. After you've gotten the hang of it, you will run and optimize your own campaigns. We also offer “follow the sun” support: you will enjoy support in whichever part of the world you’re in.

3. Do you only support mobile or can your ads be used on desktop computers and other devices?

We are mobile advertising specialists. We offer ad impressions on any mobile device, including smartphones, tablets, and wearables. However, we do not offer desktop or cross-device functionality.

4. Do you offer both mobile web and in-app ad impressions?

Yes, we offer both.

5. What are the formats and types of ads you offer?

We offer everything available on mobile from Static Banners to RichMedia JS and MRAID Ads, Video Ads with VAST, and Native Ads. For more information, check out our Supported Ad Sizes page.

6. What type of bidding do you offer?

We offer CPM bidding. 

7. Do you accept CPC or CPA campaigns?

Although we work on the CPM model, a majority of our clients are able to use the optimization tools available in the platform in order to achieve their CPC or CPA targets.

8. What type of tracking is available?

Not only can you track by impressions and clicks on our platform, you can also track most KPIs to measure the success of your mobile campaigns. These can easily be mapped to the different events in your partner MMPs. The metrics you can track include the following:


  • In App: App Install, App Open, Sign Up, Login, Top Up, First Transaction, In-App Purchase

  • E-Commerce: Subscriptions, Likes, Content View, Sign Up, Login, Add Payment Info, Add to Cart, Checkout, Purchase

  • Custom: Create events unique to your brand/business to measure your campaigns against it.

We have partnered with a variety of third party conversion trackers such as Adjust, AppsFlyer, and Tune to offer event tracking to suit your campaign goals.

9. Do you support adult, alcohol, and gambling advertisements?

Pocketmath does not support adult creatives. Otherwise, we offer all types of inventory. However, policies by exchanges vary based on the laws of each country. To ensure you have the right access to traffic and the best reach, please contact us

10. I’m worried about fraud. How can you help me?

Not only do we work closely with supply partners to ensure the ad impressions are legitimate, but we also have an in-house solution that monitors for abnormal behavior and viewability feedback.


Our pre-bid anti-fraud solution with Pixalate catches and rejects fraudulent impressions in real time. We also partnered up Integral Ad Science (IAS) to for a post-bid solution to measure our ad viewability.

11. How do I sign up or start using Pocketmath PRO?

You can sign up through our website by completing a form. It will send your information to our system. 

12. What is the fee for using Pocketmath PRO? Is there any additional fee?

We charge a flat 20% across the board with no additional fees - the only exception is if you choose to buy Lotame targeting data on top.

13. Do Pocketmath PRO and its previous version have the same inventory?


14. How and where can I edit an Ad set?
You can select the 'Ad Set' and click on the "…" button ad select 'edit’ to update a specific ad set. 
15. How can I pause a publisher from the Insights page?

You cannot pause publishers directly from the Insights page. The good news is that it is in the development pipeline. Thus, we will add a functionality for PRO users to quickly add publisher to blacklist from the Insights page.

16. Where can I find the campaign report?

You can find the campaign report in the ‘Reports’ section. It can be easily found in the dropdown for ‘Report Type’ among the many others available there.

If you have more questions, feel free to reach out and contact us. If you need a step-by-step guide to Pocketmath PRO, please log in to access our Knowledge Base articles and videos.


If you are our client and in need of assistance, please contact our Clients Support team at