In the News

Pocketmath Named 2019 MarTech Breakthrough Award Winner

Pocketmath is the winner of MarTech Breakthrough’s “Best Overall Mobile Marketing Solution” award. MarTech Breakthrough recognizes the top companies, technologies and products in the global marketing technology industry.

Is app apathy hurting your marketing?

Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped. 


Amazon Prime Day Is Coming, Are You Ready With Your Marketing Plan?

If you are a seller or a vendor on Amazon, here are a few last-minute tips to maximize your chances of success during the two-day sale.


Will ads help Southeast Asia’s “super apps” become profitable?

Pocketmath Chief Product Officer Nuno Jonet spoke on the economic potential, and pressures, of Southeast Asia's "super apps", such as Go-Jek and Grab.

As Advertisers Flock to Mobile Gaming, Developers are Finding New Ways to Compete

The mobile phone has not only been a revolution for advertising, but it has also been a revolution for gaming... The challenge for mobile game developers is that there is too much competition on mobile app stores.

Adtech Could Unlock Multimillion-Dollar Revenue Streams for Indonesia’s Super Apps

Indonesia is home to some of the region’s largest super apps, including ride-hailing app Go-Jek and e-commerce platform Tokopedia... Identifying new revenue streams will be an important part of their future growth. 


CFOs should leverage adtech to support bottomline growth

Chief financial officers (CFOs) at some of Singapore and South-east Asia's biggest companies and high-growth startups are too often unaware of adtech as a possible revenue stream - yet...

SalesTech Interview With Joanne Joynson-Hewlett, CEO At Pocketmath

Pocketmath CEO Joanne Joynson-Hewlett discussed the latest Pocketmath updates, her journey in marketing and adtech, the role of Super Apps in today's digital marketing landscape, and more in an in-depth interview.

An end of Google-Facebook advertising duopoly could be a boon for adtech

Pocketmath CEO Joanne Joynson-Hewlett penned an op-ed about the potential end of Google and Facebook's duopoly in the burgeoning ad tech industry.

Mobile ad tech firm Pocketmath appoints Joanne Joynson-Hewlett as CEO

Mobile ad tech company Pocketmath has appointed Joanne Joynson-Hewlett as its new CEO. Joynson-Hewlett has been promoted to the role after acting as the firm’s chief financial officer since 2014. 

Super apps are the next frontier for adtech in South East Asia

In the world of advertising, the dollars inevitably flow to where the highest concentration of eyeballs can be found. Increasingly today, that’s in a new (predominantly mobile) breed of super apps. 

Pocketmath Unlocks the Next Era of Mobile User Monetization with White Label Audience Network Solution

Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers...

Pocketmath introduces white-label audience network

The Singapore-based company says platform allows brands to monetise, target, and re-target mobile app users, sell in-app inventory to external advertisers, and develop promotional partnerships.

Pocketmath Announces New Feature to Pocketmath PRO, Control over Mobile Programmatic Campaigns

Pocketmath announced a new feature to Pocketmath PRO, its enhanced mobile demand-side platform (DSP) designed to give users control over their mobile programmatic campaigns.


How this startup took a new approach to innovation, after losing nearly $20,000 in 40 minutes

Eric Tucker, founder of advertising startup Pocketmath, was able to take a big lesson away from one very costly technology mistake.

5 things we did to make our servers and engineers more efficient

For a mobile advertising platform like Pocketmath, server budgets can stretch up to eight figures a month. We had to go back to the basics.

How bleeding $17k in 40 minutes led a startup to adopt ‘uncommon efficiency’

Uncommon efficiency begins with the idea that to survive and thrive, Pocketmath, a self-serve DSP company, need to do more with less.

Pocketmath Announces Its Enhanced Self-Serve Mobile Advertising Platform That Elevates Efficiency to New Levels

Pocketmath launched Pocketmath PRO its enhanced mobile DSP. The customer-centric platform is designed to give media agencies, in-house marketers and mobile driven businesses complete control over their mobile...

Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe

The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital...

How Mobile is Redefining Holiday Shopping?

Pocketmath’s Hannah Sooyeon Jeon explains, physical retailers are expected to experience a downturn in sales while mobile sales expected to rise for the holiday season. She adds, according to Pocketmath, mobile ad spend...

Rise of the Bots: How to Engage Real Consumers in a Programmatic World

Internet advertising revenue for the first quarter of 2017 crossed $19 billion, according to IAB. The staggering number isn't too much of a surprise, though. Digital advertising revenues have been registering...

Integrate real-time components into ad campaigns

Every millisecond matters in mobile and if brands do not implement real-time components into their campaigns, they are lowering their chances for success. Andrew Alcock, chief product officer and & Yann Aïtbachir, head...

How audiences grew up: from passive sponges to empowered buyers

Rob Blake, GM EMEA at PocketMath, looks at the evolution of the relationship between advertisers and their audiences and asks whether the invention of ad blocking could be the most critical obstacle to date.

Keeping pace in a multiscreen world

While no one would argue that New York is still the center of the advertising world and that the advertising industry is white-hot right now, the "Mad Men" days are long gone. Casey Grooms is a co-founder of Pocketmath.

Honey I shrunk the budget: big brand advertising for the little guy

Full access to the most advanced ad tech on the market is an amazing prospect for a small business owner. Andrew Alcock, chief product officer and CTO at PocketMath.

How a strong team culture can promote growth

Co-founders at PocketMath, JD Lee, Eric Tucker and Casey Grooms on how firms can propagate their brand through employee advocacy and how this very culture at PocketMath has been a key factor in their growth.

Is it Groundhog Day for your campaign, again?

Rob Blake, GM EMEA at PocketMath, explains how trying something different can give your campaign the lifeblood – and results it needs.

Democratisation of advertising

How technology is bringing big brand advertising to SMEs. Advertising has come a long way since the days of Madison Avenue three-martini lunches.

Ad mobile, profits walkabout

Recent research by PocketMath has revealed that just 4% of mobile programmatic is using the most effective advert size. Chief Product Officer, Andrew Alcock, explains what businesses can be doing to get the most from...

Mobile advertising is just getting started

Mobile now accounts for more than 50% of all digital adspend and is growing fast. With mobile dominating advertising strategies, Rob Blake - GM EMEA at PocketMath - analyses the factors that will make 2016 the year of...

Mobile: the last 'game changer'

Mobile revolutionises everything it comes into contact with, from the way we pay for goods to the way we monitor our homes. Pocketmath's GM EMEA Rob Blake looks at the impact of mobile on the advertising industry and...

Christmas ads will no longer be dominated just by TV

The Christmas advertising campaigns of several major brands have now become as much of a festive institution as mince pies and turkey. But, as Pocketmath's GM EMEA Rob Blake argues, the mobile format is now opening up...

Could appointing a head of culture boost your brand

Rob Blake, GM EMEA comments on the moves by Diageo to appoint a 'head of culture' and Bacardi to recruit a new 'VP of fashion', making it clear that brands are becoming ever more conscious of their own purpose and...

Unravelling what the DSP really means is important to getting to the bottom of what we really are

With the recent establishment of a UK presence, Pocketmath’s CRO Francisco McNamara and GM EMEA Rob Blake address the foundations of the company, the benefits of taking a mobile-only approach and why the Pocketmath...

Pocketmath's powerful, self-serve mobile advertising platform makes advertising easy for SMBs

With smartphone and tablet usage accounting for 60 percent of digital media time spent and mobile ad spend projected to top $100 billion worldwide in 2016, SMBs cannot afford to ignore the mobile audience.

Mobile-focused ad platform PocketMath raises $10 million from Rakuten Ventures

PocketMath, a Singapore-US startup specializing in mobile advertising, has landed a $10 million Series A funding round from Rakuten Ventures, the VC arm of Japanese e-commerce giant Rakuten.