Introducing a New Bid Price Optimization Algorithm
Just like how mobile marketers are consistently adjusting and re-adjusting their tactics,...
As we explain in more detail below, we may collect information about you in the following ways: when you visit our website; when you complete a registration form on our website; when you use or interact with Pocketmath Services; when you install or use the Pockemath API plugin; when you visit a website that directly or indirectly uses the Pocketmath Services; or when you view or respond to advertisements served by us or on our behalf.
We collect “Direct Information,” which means any information that you directly give us. For example, by registering with us, you will be directly giving us certain information, some of which identifies you personally, such as your name, email address, and other registration information. From time to time, you may also directly give us additional information about yourself if you engage in any other transactions with us, such as when you give us your phone number to seek customer support.
We collect “Usage Information,” such as general click stream behavior, web pages viewed (including the URL addresses and content of such pages), search queries from which you are directed to a page, navigation from page to page through our publisher networks, time spent on each page, items that you click or select, IP address, cookie-based information, information about your geographic location (e.g., derived from your IP address), and your Internet Service Provider.
We also collect “Technical information,” such as the type of browser you are using (e.g., Internet Explorer or Mozilla Firefox), the type of operating system you are using (e.g., Windows or Mac OS), the central processing unit on your computer, and your manner of connecting to the Internet (e.g., connection speed through narrowband or broadband access).
Together with the information that we collect from you, we may combine non-personally identifiable information (e.g., demographic information such as zip code) that we receive from our publishers, advertiser clients and other third parties. For example, we may also receive publicly available information from third party websites with whom you have registered (e.g., social networks).
We may use your Direct Information to: (a) fulfill requests for our services; (b) communicate with you and respond to your inquiries; (c) conduct research about the use of the Pocketmath Services; (d) enable you to create an account, store log-in credentials, and customize your access and use of Pocketmath Services; (e) contact you from time to time about Pocketmath Services; and (f) provide offers for products and services of Pocketmath and our partners, publishers, advertiser clients and other third parties that may be of interest to you.
We may use the Direct Information, Usage Information and/or Technical Information that we collect (alone or in combination with information that we receive from our Publishers, advertiser clients and other third parties) to assemble non-personal, demographic and behavioral information to group users that share a common interest into “Audience Segments.” These Audience Segments do not contain personally identifiable information; for example, these segments may disclose that a user located in a geographic area may be interested in cars, but these segments do not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We may use these Audience Segments to: (a) match advertisements that may be of interest to our users that fall within that segment; and (b) assist our publishers, advertiser clients and other third parties to deliver advertisements and offers that may be of interest to users within a given segment.
In some cases, if you have chosen to make personally identifiable information (e.g., your name) publicly available through third party websites (e.g., social networks), we may seek your consent to use that personally identifiable information in connection with services that we offer in conjunction with our publishers, advertiser clients and other third parties. We will not disclose your personally identifiable information without your consent.
Subject to applicable laws, regulations and the further terms herein, we may use Technical Information to analyze your browsing patterns and content, in order to personalize and target ads to you.
We do not sell Direct Information, nor do we share any Direct Information (including any Direct Information combined with other Usage Information or Technical Information) with any third party for marketing purposes.
We may disclose any information we collect, including your personally identifiable information, if: (a) you specifically authorize it (e.g., you respond to an offer made by a third party on the Pocketmath Services); or (b) we reasonably believe that we are required to do so by law, regulation or other government authority or to protect our rights and property or the rights and property of the public or any user.
We use non-personally identifiable Direct Information, Usage Information (e.g., Audience Segments) and/or Technical Information with third party advertisers and publishers to assist us and them in delivering relevant, personalized advertising that is aligned with user interests. For example, these companies may use such information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) in order to provide advertisements about goods and services that are likely to be of greater interest to you. Your preferences collected through this process may be used to influence a selection of types of marketing messages that you receive across websites of our publishers, advertiser clients and other third parties.
When you consent to Pocketmath’s processing of your personal data, you are also consenting to the processing of your personal data by the Pocketmath advertiser clients and third-party partners with whom we share your data. If you withdraw your consent (if you are located in the European Economic Area, the United Kingdom, or Switzerland) or opt-out (if you are located in the United States or another country), we will also inform our current advertiser clients and third-party partners with whom we have shared your data of your withdrawal or opt-out so that they, as independent controllers of your personal data, can also respect your choice. Such advertiser clients and third-party partners may also have separate legal bases for collecting, using, retaining, and sharing your personal data.
We encourage you to read the Publishers, Pocketmath advertiser clients and third-party partners’ policies to understand their privacy practices, the legal bases for their processing of your personal data, and any additional options that they provide for exercising control over such processing.
We give you control over the types of personal data we collect from you and how we process that personal data to personalize your advertising experience.
Consent: If you are located in the European Economic Area, the United Kingdom, or Switzerland, Publishers who would like us to serve you personalized ads must first obtain your consent so that Pocketmath and our partners can process your personal data for this purpose. Some Publishers may choose to obtain your consent for this purpose even if you are located outside of these regions. If you provide your consent, we will collect, use, share, and otherwise process all of the personal data described above for the purpose of serving you personalized advertising that Pocketmath and our partners believe is most relevant to you.
If you decide that you do not want a personalized advertising experience, we will not process your personal data for this purpose. For example, we will not collect, use, or share your IDFA (iOS Identifier for Advertising) or AdID (Android Advertising Identifier), your precise location data, or your demographic or interest information. However, we will still serve you contextual advertising -- ads targeted to the content or type of app you are using (for example, serving an ad for a video game to a gaming app).
Withdrawal of Consent: You can withdraw your consent to Pocketmath Services at any time. We believe that Pocketmath Services enhance our users’ web experience. If you do not want us to collect any further information from you via our ad delivery process, then you may choose to opt-out via optout.pocketmath.com.
Publishers may provide a way for you to withdraw your consent directly from within an app or website. If you withdraw your consent from within an app or website, once Pocketmath receives notice of your withdrawal of consent via such Publishers, we will no longer collect, use, share, or otherwise process personal data from that app or website to personalize your advertising experience.
In addition, you can use your device settings to let such Publishers know that you wish to withdraw your consent to Pocketmath Services across all of your apps on that device.
Once Pocketmath receives notice of your withdrawal of consent via the foregoing, we will effectuate your withdrawal of consent, and we will no longer collect, use, share, or otherwise process personal data from that device to personalize your advertising experience.
Unless we have another legal basis for storing your personal data, we will also delete or de-identify the personal data we have stored about you within 30 days when you use one of these methods to withdraw consent. We will also inform our current third-party partners if you withdraw your consent so that they, as independent controllers of your personal data, can also respect your choice to withdraw consent.
Even if you do not consent to a personalized advertising experience, or you later withdraw such consent, we will still process your personal data when necessary to comply with law or to support our legitimate interests.
Legal Necessity: We will process personal data as necessary to comply with law. For example, if you consent to a personalized advertising experience, but later withdraw such consent, we will continue to retain a record of the IDFA or AdID of your device for the purpose of recording when you consented and withdrew consent from our processing of your personal data. As part of your withdrawal of consent request, we will also make available the IDFA or AdID of your device to our current third-party partners so that they, as independent controllers of your personal data, can also respect your choice to withdraw consent.
Legitimate Interests: We will process personal data as necessary to support our legitimate interests as allowed under applicable law, but we will protect your privacy in doing so.
Opt Out: If you are located in the United States or another country outside the European Economic Area, the United Kingdom, and Switzerland, you can opt out of receiving personalized advertising by using your applicable device settings:
If you opt out through your device settings, once Pocketmath receives notice of your withdrawal of consent via the foregoing, we will effectuate your withdrawal of consent, and we will no longer collect, use, share, or otherwise process personal data from that device to personalize your advertising experience.
In addition to the foregoing, if you do not want us to collect any further information from you via our ad delivery process, then you may also choose to opt-out directly from Pocketmath via optout.pocketmath.com.
Pocketmath collects the minimum amount of personal data about you that is necessary to provide the Pocketmath Services. As a result, we do not have sufficient information available to provide secure, authenticated access to the personal data that we store about you or to confirm that specific personal data relates to you. However, as noted above, if you live in the European Economic Area, the United Kingdom, or Switzerland, you can exercise control over whether we continue to process your personal data, and request that we delete or de-identify such personal data, by withdrawing your consent at any time. You can also contact us using the details below.
Unless we have another legal basis for storing your personal data, if you are located in the European Economic Area, the United Kingdom, or Switzerland, we will delete or de-identify the personal data we have stored about you within 30 days of when you withdraw your consent.
Whenever you voluntarily post information in public areas of websites operated by Pocketmath or the Internet (e.g., journals, Blog, message boards, and forums), you should be aware that this information may be accessed by the public. Please exercise discretion in deciding what information you disclose.
Pocketmath does not permit the Pocketmath Services to be used to collect information from apps or websites directed to children under the age of 13 for purposes of personalized advertising. Pocketmath may collect information from apps and websites directed to children for other purposes, such as serving advertisements based on contextual information, like the content or type of app you are using (for example, serving an ad for a video game to a gaming app).
In addition, if you live in the European Economic Area, the United Kingdom, or Switzerland, you must be at least 16 years of age to consent to a personalized advertising experience. Pocketmath does not collect or otherwise process personal data from individuals in the European Economic Area, the United Kingdom, and Switzerland whom it knows to be under 16 years of age, except to comply with law or to support our legitimate interests as described above.
To bring you the Pocketmath Services, we operate globally. Where the laws of your country allow you to do so, you authorize us to transfer, store, and use your data in the United States, Singapore, and any other country where we operate. In some of the countries to which we transfer personal data, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those of your country.
When we transfer personal data outside of the European Union or EFTA States, we ensure an adequate level of protection for the rights of data subjects based on the adequacy of the receiving country’s data protection laws, contractual obligations placed on the recipient of the data, and related principles and practices.
We implement physical, electronic and procedural restrictions (e.g., password protection), in an effort to help protect confidentiality of your personally identifiable information. Please remember that no technological environment is completely secure, and we cannot guarantee confidentiality of any communication or information posted or otherwise transmitted on Pocketmath or any other website over the Internet.
We may retain your Direct Information, Usage Information and/or Technical Information to the extent set forth herein and as permitted by applicable law, but we reserve the right to delete any such information (e.g., including any data that you may have saved on the Pocketmath services) without any liability to you.
Your California Privacy Rights: California privacy law allows California residents to obtain specific disclosures about a business’s privacy practices if it shares information with other companies for direct marketing purposes. To make a request to Pocketmath under California’s privacy law, please send an e-mail to: firstname.lastname@example.org.
If you live in the United States, the data controller responsible for your personal data is Pocketmath, Inc. with an address of:
600 Congress Avenue, Floor 14
Austin, TX 78701
If you live outside the United States, the data controller is Pocketmath Pte Ltd, with an address of:
Pocketmath Pte Ltd
8 Shenton Way #19-01