How does Pocketmath's PRO AppGraph work?

Data-Collection4

STEP 1: DATA COLLECTION

Collect audience from popular live Android apps that reach 218M unique users.

Data-Grouping5

STEP 2: DATA GROUPING

Enrich and group audience data with app store information to make it easy for targeting.

Campaign-Activation2

STEP 3: CAMPAIGN ACTIVATION

Advertiser applies the segments to activate and distribute campaigns.

Laser-Target The Most Promising Mobile Audiences

A topic that is hugely important for any digital mobile marketer is targeting –making sure their budget gets spent on the people most likely to interact with or purchase from their brand.

AppGraph can boost your mobile campaign’s performance by directly reaching the most promising mobile users that matter to you. You can select audiences based on the apps they own and use on their mobile devices using the PRO AppGraph.

 

400 MILLION WIDESPREAD AUDIENCE REACH
UNITED STATES  |  INDONESIA  |  INDIA | AUSTRALIA  |  SINGAPORE  |  ...and more!

 

 Explore how Pocketmath PRO can empower advertisers with AppGraph.

 

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Appgraph
Audience-Profiles-o

Better Audience Profiles

Build out profiling of who your audiences are and how they behave. It could be worth running OOH ad's close to all McDonald’s stores if there is a high number of users that also have the McDonalds app or running mobile ads within 5km of a Walmart if users have that app, or do you advertise on Apps such as eBay if you see a large number of users with that app installed.

Competitor Targeting 3

Competitor Targeting

Suppose you have a mobile app business in the Travel category. You can use AppGraph to target audiences of your competitors. For example, Travel is one of the largest industries with competitor apps such as TripAdvisor, Airbnb, Expedia, Hotels.com and all major airlines and hotel groups included. Furthermore, you can de-duplicate against any device lists we have in PRO. Therefore, you only ever get new reach.

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Lookalike Modelling

You can use your data to build segments of lookalike users from PRO’s app lists. For example, you could find new segments to target that have a high propensity to convert into high spending mobile users, i.e. if 25% of your app users that have spent over $5000 per year and also have the Yahoo Finance app installed on their mobile device, then target the Yahoo Finance users who aren't already your customers.