White Papers

After analyzing millions of impressions from around the world, the Pocketmath Data Analytics team is excited to share the latest data on trends in the mobile advertising industry. This Information is collected into a quarterly report that is free to download. Just select a location and click the link.

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State of the US Market - Q4 2015

This report discloses the latest trends in the US market on Q4 2015.

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State of the UK Market - Q4 2015

This report discloses the latest trends in the UK market on Q4 2015.

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State of the Australia Market - Q4 2015

This report discloses the latest trends in the Australia market on Q4 2015.

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State of the Canada Market - Q4 2015

This report discloses the latest trends in the Canada market on Q4 2015.

Trend: Use digital ads to drive in-store results

More than 50% of the buyers make their decisions before entering the store.
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Expert Says: Clients are sensitive to targeted promotions

"55% of the smartphone owners check prices when they are in-store."
- Yann, Pocketmath
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